On-Demand Webinar

00:00:07 Stacy Igel

Can you hear me?

00:00:09 Jonathan Woahn

Yes, I can hear you. I was OK. Here we go. We've gotparticipants coming in. So this is we're getting kicked off. This is awesome.

00:00:20 Jonathan Woahn

So hey, Stacy. So while we're waiting for kind of people totrickle in maybe for the next few minutes, you were telling me a bit aboutbefore the call you were telling me a bit about where you had just come from.

00:00:32 Stacy Igel

Yeah. So I just came from Barnard, Columbia University, as Iwas a Professor Eagle and I taught two classes, 2 students ranging from 16 to18 on a summer program for business, entrepreneurship, engineering.

00:00:52 Stacy Igel

And fashion and what's amazing is, you know, this is a Gen.Z crew and I, you know, my book speaks to really I believe like that age demoto up to, you know, execs.

00:01:12 Stacy Igel

And so people learning about fashion to starting fashion orstarting a company to be an exec and a company. But this was just like.

00:01:12

Yeah, yeah.

00:01:23 Stacy Igel

And these were these were students from Spain, Sydney,Toronto, Vancouver, China, Israel all over on this program and very smart, youknow, in their majors and minors. And. But what was amazing is.

00:01:42 Stacy Igel

Some of the things that I think I'll talk about today, theydid not know, right, but when I talked about.

00:01:49 Stacy Igel

Look, I I had to like, you know, figure.

00:01:51 Stacy Igel

Them out right so.

00:01:54 Stacy Igel

And they wanted to learn about how to grow business and howto build and, you know, lead. But they also are very fascinated, you know,obviously about the youth culture and.

00:02:06 Stacy Igel

Things that are trending especially in TikTok and so all ofthem don't watch movies.

00:02:15 Stacy Igel

Not one of them. They.

00:02:16 Jonathan Woahn

It's just not a world I can.

00:02:17 Jonathan Woahn

Relate to this is not a world this.

00:02:19

Is not a.

00:02:20 Stacy Igel

World I know. I'm like you didn't see the Air Jordan newmovie. That's so good. They're like, ohh. And I'm like, you know, the thesneakers you're all wearing. They're like, oh, yes, yes, I saw that. But, like,did not. But when I talked about, there's three shows that.

00:02:30

Yeah, yeah.

00:02:36 Stacy Igel

Or that my brand boy meets girl has been on? Well, there'smany, but there's three that have resonated with Gen. Z. So it's like I havethis cycle of being cool again, right, 20 years in business and it's GossipGirl Gilmore Girl.

00:02:51 Stacy Igel

Girls and Vampire Diaries and all three of those shows boymeets girl. My brand has been featured in her Lorelai was wearing.

00:03:00

Of course.

00:03:00 Stacy Igel

It in the.

00:03:01 Stacy Igel

Shows vampire Diesing and Dobrev is wearing it and GossipGirl. There's a scene where there's a bag like in in one of the scenes that'sbig logo placement. This is like pre social media. So imagine.

00:03:14 Stacy Igel

Having pre social media and having these placements rightand now Gen. Z sees it on TikTok.

00:03:22 Jonathan Woahn

And then suddenly.

00:03:25 Stacy Igel

They were so like I, you know, I was working and trying toget them on. Like you guys know who Pat Field is, who's like the stylist forsex in the city and and they're like, no, no, no, no. Like what you don't know.

00:03:38 Stacy Igel

What sex in the?

00:03:39 Stacy Igel

City is and and you know, ask all these questions aboutfashion.

00:03:43 Stacy Igel

Cause they're studying fashion and business, but there was,like silent, you know.

00:03:48 Stacy Igel

And then I.

00:03:48

Yeah, yeah.

00:03:49 Stacy Igel

Put these shows I'm like, have you guys seen these shows andthey were like gung ho. So it was really fascinating and, you know, for me, Isaid, what would it be like to market yourself?

00:04:01 Stacy Igel

If you didn't have social media, if you, if you wanted tocreate a brand and you wanted to get it out there, what would you do? And a lotof them like we're like, I mean, we couldn't have our phone and like no phone,no phone.

00:04:14 Jonathan Woahn

There's marketing outside of social media like.

00:04:16 Jonathan Woahn

What you been talking about?

00:04:17 Stacy Igel

What are you talking about? So. But then there was a few.They, like, brought it back to the old school. Like one person was talkingabout posters. Like, you know, on a campus. And another person said they do amusic show and put posters there. And they started to get creative. But thisis, and this was a marketing business class that I was leading. And it was justreally.

00:04:36 Stacy Igel

Be fascinating, because I've been doing talks for studentsfor many, many years for 20 years that come to my office and we have these 23university, but it had been a while since COVID and just the mindset is verydifferent. So I said do you guys?

00:04:55 Stacy Igel

Buy books and they'll.

00:04:56 Stacy Igel

We do buy.

00:04:57 Stacy Igel

Books I'm like.

00:04:58 Jonathan Woahn

Yes. Well man, a lot has. I mean you've I'm sure you've seena lot of evolution of like a lot of those marketing trends of your career. Andbefore we get too far into that, I think yeah, I think we've got about theattendance that we're going to get here. At least we'll probably most of thepeople we're going to.

00:05:13 Jonathan Woahn

Under here would love to, you know, I'll introduce do somequick introductions here and then we can kind of jump in and we'd love to hearmore about your book and more about your background and.

00:05:23 Jonathan Woahn

We can get a little bit more into this so.

00:05:27 Jonathan Woahn

My name is for those participating here. My name is JonathanWoollen. I'm head of customer here at Book Club. I was one of the Co founders.I've been here since the very beginning and you know, book club. We are hugebelievers in books.

00:05:39 Jonathan Woahn

And it is our lives and one of the things that we believe isthat a lot of leaders are readers.

00:05:44 Jonathan Woahn

And not only are they readers, but some of them are authors.And so, you know, we we love this idea of being able to bring in some of theseauthors who've written these amazing books and the world's wisdom. That's.

00:05:54 Jonathan Woahn

Contained in these.

00:05:55 Jonathan Woahn

Books and just getting a chance for us to kind of dig intoit. And so a lot of what we do at book Club is we help organizations take theseideas from these books and figure out how to put them to work and make it sothat we can actually take.

00:06:05 Jonathan Woahn

The ideas that you've written about Stacy and help figureout how can we apply it, how does it apply to what we're actually doing withour teams? So that's all I'm going to say about, you know, myself and book clubfor this time, but would love to kind of turn it over to you, Stacy, and givean introduction and then we'll.

00:06:20 Jonathan Woahn

I'll kind of set the agenda after that.

00:06:23 Stacy Igel

Well, thank you for having me. It's so great to see youguys, but not see you, but through the lines here. I'm. I'm Stacy eagle. I'mthe founder of Boy Meets Girl, Global Impact brand that I started in 2001. I amstill in business and I am now the new author of embracing the calm and thechaos. How to find.

00:06:44 Stacy Igel

Success in business and life through perseverance, collaborationand connection.

00:06:49 Stacy Igel

I you know, doing this with book Club is really important tome because my brand has always been about sharing stories. So I started in 2001and it was, you know, pre anything like this where we can talk and connect thisway. And so I wanted to share the stories.

00:07:09 Stacy Igel

About people through the brand and I've been an impact brandsince day one because I started right?

00:07:16 Stacy Igel

The my first trade show was supposed to be the week of 911and I ended up deciding that if I were to go into business after 911 that Iwould lead as an impact brand, meaning I'd give back through the products thatI create and share stories and nonprofit work and always uplift others. So.

00:07:36 Stacy Igel

Like you said, you know, here's a book, and here's aperson's story. And to relate it to each other and share the behind the scenesis very important to me. And and what I've created with what I do.

00:07:48 Jonathan Woahn

Awesome. Well, thank you, Stacy. We're, we're, we'rethrilled to have you and and welcome to book.

00:07:56 Jonathan Woahn

So just for the participants, I mean what we're going to dohere is we'll spend about the next, we'll spend until about 12 is on mountaintime. We'll spend about the next 30-40 minutes just talking with Stacy and andand hearing about your book and your experiences. And then we'd like to reserveabout.

00:08:13 Jonathan Woahn

The last.

00:08:14 Jonathan Woahn

1510 to 15 minutes.

00:08:16 Jonathan Woahn

For a Q&A session, where if any of you have questions aswe're talking, please feel free to enter those into the the Q and a portion ofof the webinar.

00:08:25 Jonathan Woahn

All right. Well to sort out.

00:08:26 Stacy Igel

So let us know where you're from. I like I like seeing thatyou're from Brazil. Yes. Tell us where you're from.

00:08:35 Jonathan Woahn

In the chat, we'd love to see kind of where everyone'sjoining us from today and get an idea of where.

00:08:39 Jonathan Woahn

You know where.

00:08:41 Stacy Igel

Puerto Rico. Nice new. I love seeing this. Keep them coming.

00:08:47 Jonathan Woahn

Toria, British Columbia.

00:08:49 Stacy Igel

Nice. Dallas. Sophia, New York.

00:08:53 Jonathan Woahn

Toast in New York. I'm not on the.

00:08:54 Jonathan Woahn

East Coast but.

00:08:56 Jonathan Woahn

In a hot year, I hear.

00:08:58 Stacy Igel

I've had two students this week from Texas. I had someonefrom British yeah, Canada, New Hampshire, awesome, and Puerto Rico. That'samazing. Well, I'm from Chicago. I forgot to say that I'm from Chicago. I cameto New York City.

00:09:12 Jonathan Woahn

Got a couple of now let's.

00:09:18 Stacy Igel

To work in fashion and build a brand. So I'm a Midwest girlwho had no contacts in business in New York City and built my brand, which we'llget into.

00:09:30 Jonathan Woahn

Fantastic. Well, Stacy, as we you know would love to kind ofjust kick off and just hear a little bit about your.

00:09:37 Jonathan Woahn

Your journey like tell, tell us a little bit about like, Imean you're.

00:09:40 Jonathan Woahn

Known for.

00:09:42 Jonathan Woahn

You know, charting your own path and kind of like setting,you know, setting your own agenda and love to hear kind of about your yourjourney. And like what, what got you to where you are today? So love to maybestart with that.

00:09:53 Stacy Igel

OK, so like I said, I'm from Chicago. I always.

00:09:57 Stacy Igel

I knew that I loved business and fashion. I can't. I had nofamily in fashion or or in the field, but I had entrepreneurs around me and gotto see international business as well growing up because my mom was anentrepreneur.

00:10:18 Stacy Igel

And would bring product back from Taiwan. She she was aphysician assistant, but she created a lumbar support called the Back Machine.And so she was really the only woman in business in my parents fear, you know,all the parents who was going.

00:10:21 Jonathan Woahn

What did she do?

00:10:37 Stacy Igel

Going to China to Taiwan to produce product back then, whichwas in the 80s, so she would bring back charm necklaces and canteens. And Iagain didn't have social media, but I had a Polaroid camera. I would shoot allthese pieces and I would make catalogs and sell the product to.

00:10:55 Stacy Igel

My second grader.

00:10:57

OK.

00:10:58 Jonathan Woahn

You got an early.

00:10:58 Stacy Igel

Start. I got an early start and my mom was also doing tradeshows, which I ended up doing 10 trade shows for 10 years. So 100 trade showsof the course of my billing, my brand and I learned the.

00:11:12 Stacy Igel

It tactic of, you know, working with people how to sell aproduct. She had a one product, one style. #1 colorway I had I have.

00:11:23 Stacy Igel

Many colorways, many price points, many styles. Not herbusiness so but hers was very simple and it was a, you know, a back machinethat was for people with bad backs. So I talk about her in my book and how sheinspired me and knowing that you can be a woman in business.

00:11:44 Stacy Igel

Have a family give back.

00:11:46 Stacy Igel

And you know, balance it, which is really hard and sometimesyou can't be at all. You can never be at all. So I then went to University ofWisconsin. I majored in retail, fashion and business. I triple majored, andthen I came to New York City to fulfill my dream of.

00:12:06 Stacy Igel

Doing what I love, which was eventually to start my owncompany I had designed and worked for Donna Karan, Iza.

00:12:15 Stacy Igel

Sandra Roads in London my junior year abroad and I have tosay Eli Tahari and then Isaad and so had worked for smaller companies I hadworked for smaller designers I had worked for bigger establishments I workedfor, CNN for Elsa Clench, so I had the taste of media. I had the taste of asmall business.

00:12:35 Stacy Igel

They had Izod, which was owned by Philip Van Heusen, which wasa bigger organization and got to see all the different facets of how a companyworks. And that was very important to me. Before I would start something on myown.

00:12:48 Stacy Igel

And then in 2001, as I mentioned, I started boy meets girl.I got accepted into a trade show that was 60 designers at the time, and it wasin A at the Chelsea market. And as I mentioned, 9/11 had hit the week I wassupposed to show.

00:13:10 Stacy Igel

And for someone who had a mom who was a physician assistant,my dad was an orthopedic surgeon. Again, no family in fashion. It was very hardfor me to understand, like, how to be in fashion at that time. And Iquestioned, you know.

00:13:26 Stacy Igel

If if I would ever do the business after this because wewere all first responders to being there for our friends, friends, we hadfriends who had lost friends and we just wanted to be here in New York City tobe a support system to everyone. And what had happened in this tragedy. And soa terrorist attack. And so when I decided to finally do that.

00:13:47 Stacy Igel

A month later, I really, really made a vow to myself thatthe brand would always lead with give back an impact and that's very.

00:13:57 Stacy Igel

You know when we say trendy these days, right? Like as a asa company to have most companies have that part part of their ethos and arehiring people in different arenas to help with give back and nonprofit work andand equity.

00:14:16 Jonathan Woahn

Tasty as so. Like I mean that that that struggle of like,OK, so you came back to New York and you're there with your family and you'relike trying to side like, am I actually going to do this? And then you're youjump to, you know, later where it's like, yeah, I am actually going to moveforward with this. Like, what? How how did you.

00:14:35 Jonathan Woahn

How did you make that decision? Like what? What? How did youlike what? What was it that it kind of inspired you say? You know what this is?This is the way that I want to go.

00:14:43 Stacy Igel

I think that, you know, I went back to like who I wasgrowing up and the sort of we always were taught my family to give back indifferent ways and and choose how we gave back and.

00:15:00 Stacy Igel

I thought about this. I love what I what I always wanted todo this right. I I worked at the gap growing up. I never didn't work. I workedin the store. Foxes. I was always working at retailing and shadowing theMerchandise Mart. So I worked at Marshall Fields. So I I knew that I wanted todo this, but I and I thought.

00:15:21 Stacy Igel

If I don't go.

00:15:23 Stacy Igel

If I don't do this, then I'm.

00:15:27 Stacy Igel

Where I'm it's gonna be like you're gonna.

00:15:30 Stacy Igel

You'll always have this moment of I wish I did that andalso.

00:15:37 Stacy Igel

I, but I'm someone whose cup is always half full versusempty, and I felt again, this is a chaotic situation that I will use what I canthrough the clothing at that time with clothing versus pillows that you see inthe back or accessories. And I will share and I will give back through the saleof this product to organizations that need help.

00:15:58 Stacy Igel

At that time, people who need help at that time and that Ialways lead with that and and I think that's what got me through to actuallythen do that show that I knew I would do that. And a lot of people in in, ininterviews say why did you continue to do that why did.

00:16:13 Stacy Igel

If you you could have just given back at that show and andstopped at that show I I donate it back to the American Red Cross and victimsof 9/11 their families. But I I would I wouldn't let myself be in fashion or bein the industry if I didn't continue to do that every day of what I what I wasdoing and bring that to.

00:16:35 Stacy Igel

Our organization and so I've led the past 20 years workingwith the anti bullying, Anti Bullying organization under the National SchoolClimate Center, I've worked.

00:16:45 Stacy Igel

The Human Rights Watch for immigrants or US and anti hate.I've worked with pride organizations the Gathering for Justice Youth over guns,impact Lebanon, and the list goes on and and and young survival collision forbreast cancer. So I I really started to.

00:17:05 Stacy Igel

As I grew know that I was doing the right thing and andthat's how I led. And so when we look at where I am now as a brand and whoapproaches me as a brand even during COVID, it's it's organizations to sharetheir messaging through what we're doing which within.

00:17:25 Stacy Igel

Over code was Survivor Corps to help glam for good andSurvivor Core to bring money to the organization. At that time, we worked withtwo boys. You've seen the viral picture of a black boy and a white boy huggingeach other. Their names are Finnegan.

00:17:44 Stacy Igel

Finnegan and Maxwell well again, and we brought that pictureto clothing and accessories during that clips matter and the killing of GeorgeFloyd, and they came to me, those families came to me because of what our brandstood for, to bring their message to the forefront and it continued to happenover COVID and going 20 years later.

00:18:03 Stacy Igel

To show you the strength of what we've built over time andnever stopping with that mission. And so I've I've led with that. I work withactivists, nonprofits, artists, musicians, everyone who is.

00:18:18 Stacy Igel

There to share a voice, to make a change. And that's reallywhat we've led with.

00:18:24 Jonathan Woahn

You know, Stacy, we talked about, you know, there's kind oflike 3 topics we'd love to kind of cover as we go through this conversation oflike leading self leading, others leading organization and you know you I meanyou have this background where it's very it's been very heavily influenced froma mission driven perspective and like when you think about like leadingyourself.

00:18:46 Jonathan Woahn

How? How has that that mission driven desire influence yourleadership style and your personal development?

00:18:56 Stacy Igel

Yeah, I mean everything that I lead with is, is.

00:19:02 Stacy Igel

Evident in what we do and when we are working or collaboratingor hiring our team is is aligned with most of our missions. We can't all be onthe same page, right? But ideally.

00:19:19 Stacy Igel

I've had and have employees who really believe in the spacewe're in and the messaging, so if it's designers who work for me and we'recreating new graphics and new sayings, they are, they have the mindset of whatI've.

00:19:40 Stacy Igel

With and that we together, you know we will work on, OK. Ifwe're working with gathering for justice, what does that design look like? Whatare our sayings? You know, what is the? What does the nonprofit stand for? Andhow are we coming together? And it's really collaborative. And when we don'thave when I don't have a team member.

00:20:01 Stacy Igel

It was eye to eye with what we're doing. It's just not the.

00:20:04 Stacy Igel

Get fit and I think as a leader that is very important insetting the pace of your group and and and your employees or your team. And Icontinually. That's what I leave with. You know, currently my brand is licensedglobally so.

00:20:24 Stacy Igel

What what that means is the rights of the brand logo. Theboy and Girl logo, which is this. Here we have licensed and in it for exampleto Europe and Israel and and clothing category. And so even when I'm workingwith my licensing.

00:20:40 Stacy Igel

Teams globally, we sit down for those meetings and we talkabout the mission of the brand. There's a brand deck. What we stand for and noproduct can go out without approval of what we stand for. So it's super importantkeeping that from a product standpoint.

00:21:01 Stacy Igel

To a team standpoint.

00:21:04 Jonathan Woahn

I I actually want to get more into.

00:21:08 Jonathan Woahn

What it takes to build a mission driven team and a missiondriven organization, I want to come back to that in just.

00:21:12 Jonathan Woahn

A second before we, before we go to that.

00:21:16 Jonathan Woahn

You know, one of the questions that we have, you know thatwe've talked about is this idea of.

00:21:22 Jonathan Woahn

You know leadership and the challenges of of being theleader in the organization and sometimes it's like it's a very it can be very,very lonely in a lot of ways. You're like unparalleled. It's like and even evenwhen you're mission driven, right. Like you've got this mission that you'relooking and and like everyone's looking to you to deliver on this mission.

00:21:42 Jonathan Woahn

You know you're looking to be this representation of theseorganizations and so like and to the people on your.

00:21:49 Jonathan Woahn

Team like how?

00:21:51 Jonathan Woahn

How? As you know how, as the leader, do you manage that thatlevel of kind of like loneliness that comes with the like, the burden ofleadership?

00:22:01 Stacy Igel

I'm not gonna lie, 20 plus years and starting a brand at 24has had many ups and downs in in leadership because I was a young leaderleading a big team and.

00:22:16 Stacy Igel

There, there is a moment of loneliness when you are talkingabout P&L's and hiring and firing and creating and building something andso.

00:22:28 Stacy Igel

Overtime, you know, managing that loneliness by talking toother leaders like minded people in the business for a long time. I I I I'm awoman.

00:22:43 Stacy Igel

Business surrounded by a male dominated boardroom. And whenI find someone who sees eye to eye or has the same vision where we can talkabout the issues we are going through as leaders.

00:23:03 Stacy Igel

Sometimes in the form of a mentor is really been helpful inmy journey, Kathy Savitt, who is now she was the CMO of Yahoo. She cry.

00:23:15 Stacy Igel

Did lockers. She was the CEO of who licensed my brand in2011 for online store lockers and then now is the seat is creating the fastestplane that's going to Europe. Supersonic or super boom. So she's someone who Imet in the middle.

00:23:35 Stacy Igel

You know about 10 years into building my company, who was afemale entrepreneur surrounded by.

00:23:41 Stacy Igel

I a lot of men and so she said. I see you and how can I helpyou and let's talk about the business. And so I had someone who could reallybounce off ideas with me. That was new to me after a decade of building. But sothere's many, you know, my technique of.

00:24:02 Stacy Igel

Being a leader has been journaling.

00:24:05 Stacy Igel

Talking to, you know, really smart people who can help indiscussion of where we are as leaders. Learning that as a leader, you're inthis position and you're doing acts and that not everyone on your team is goingto do everything you do.

00:24:25 Stacy Igel

And that took me a long time to to discover and find outwith my.

00:24:30 Stacy Igel

Sell that they are not going to be 24/7 like myself andentrepreneurs or even execs or head of HR teams. Presidents like we all havethe same feeling. You don't have to necessarily own your own business to feelthis way. We are controlling the profit and loss statement. We are controllingthe teams.

00:24:51 Stacy Igel

We are controlling, you know, we're they're cheerleaders forour teams. And so how to act as a leader and give back and not having all thison your shoulders is really a balance.

00:25:09 Stacy Igel

And so it's it was figuring out how to be the best leaderand I think that came overtime where I definitely have employees who will tellyou I'm a great later and old employees. But I can't say that was the in thebeginning of my career, but it's definitely a balance and.

00:25:28 Stacy Igel

I think for me, I've always made sure that like my teams,I'm their cheerleader and I know that I sometimes wish I had cheerleaders, butyou find those cheerleaders, like I said in this example, with Kathy Savitt andthat you can't take anything personal, personal like it's really this isbusiness and so.

00:25:49 Stacy Igel

Those those teams you want to feel really great about whatthey're doing about the mission of your brand. And if you show that kind of.

00:25:59 Stacy Igel

Vibe. Then they will be excited and they will be there tosupport you and do the work. And if you also realize that the the work that youhave is different than their work, that's also key to success.

00:26:14 Jonathan Woahn

I mean, Stacy sounds like, I mean, it sounds like you'vebuilt up some good techniques of.

00:26:18 Jonathan Woahn

Things like you've.

00:26:19 Jonathan Woahn

You you mentioned journaling like and I've journaling is avery powerful technique to just like, I mean, cause you can relate to yourself,you can go back and see yourself growth like building that network and findingpeople like Kathy Sabbath.

00:26:33 Jonathan Woahn

To kind of like who can help, empathize to some level andthen also having this great team.

00:26:38 Jonathan Woahn

And I have to imagine, as you were learning thesetechniques, that there were times where you royally messed up or you mademistakes. We're just like ohh my goodness and must have been also times wherelike I think I got this figured out like and you learn from those mistakes, doyou, would you mind sharing like, do you have?

00:26:58 Jonathan Woahn

Experiences or some care that?

00:26:59 Stacy Igel

Yeah, for sure. I'm millions.

00:27:01

You could help.

00:27:05 Jonathan Woahn

Just so you know.

00:27:06 Stacy Igel

I'll give you what I do. I mean, I think.

00:27:10 Stacy Igel

I was working around the clock in the beginning, so I wasbuilding everything right, so it's sort of in the beginning. It's like a solosolo entrepreneur as you're building your systems and hiring your people and.

00:27:22 Stacy Igel

It was pre our iPhones and getting things done faster andwebsites that could do things faster than 2001 to 2005 is very different timeperiod so.

00:27:34 Stacy Igel

A lot of times I was emailing all night long like factoriesaround the world and you know, sending that out to a team member and then theycome to their office that next day and like 1000 emails are in their inbox andyou know what, I know probably a lot of people still do that. But I justlearned that that's not helpful.

00:27:55 Stacy Igel

To your employee, because they're just sifting through andthe and. It's like anxiety driven, right? But for me, I'm like, done done, OK,Passover done. I got this, like, right. I'm like 5:00 AM.

00:28:09 Jonathan Woahn

Look, second off, yeah.

00:28:13 Stacy Igel

I'm sure you could relate.

00:28:16 Jonathan Woahn

Talking about.

00:28:17 Stacy Igel

Though you know those are things that I had to learn onearly on that was not something employee like. I also really had to learnabout.

00:28:27 Stacy Igel

The beginning of social media and the standards and likewhat it meant, like a lot of my employees, would be on Facebook fan or Facebookpages and then like they see me walk by and they, like, turn it off. It waslike, you know 2004 because.

00:28:41 Stacy Igel

The right now we can we're all on social media like it'sgreat for the companies, right? But then it was like, this isn't even a fanpage. This isn't even Twitter. This isn't right. So they were just talking totheir friends. So they knew that that was like a weird thing. And so they,like, hide it. But I was like, what?

00:29:01 Stacy Igel

Is this this looks cool.

00:29:02 Stacy Igel

Because I was learning social media at the same.

00:29:04 Stacy Igel

Time as.

00:29:06 Stacy Igel

Right. So you know that was an interesting time to.

00:29:11 Stacy Igel

What are your boundaries in in social media? And it'schanged so much from 2001 to today, right? Like it's a whole new game, sothat'd be an interesting conversation to have with managers of how they feel onthat because, you know, we have LinkedIn. We have so many things and we all.

00:29:30 Stacy Igel

Want to share?

00:29:32 Stacy Igel

Our greatest so I think what what really happened to me isunderstanding that that's OK that you know that if they're gonna talk about.

00:29:42 Stacy Igel

The business in an excited way. Great, right. That's goodfor me. So there's a lot of things that as a manager, you have to adapt with.You know, we're in a place of AI coming ChatGPT like things are fast and it'slike it was slow and then fast S so.

00:30:03 Stacy Igel

Like the name of my book, embracing the calm and the chaos,it's embracing the chaotic things that are happening around us. Whether that'shiring and firing, it's social media, digital platforms, production issues,employee issues. So it's it's a lot. And how do we?

00:30:22 Stacy Igel

Deal with that.

00:30:23 Stacy Igel

And how do we get through it and?

00:30:25 Stacy Igel

How did I?

00:30:25 Stacy Igel

Sustain building for 20 years in all the different phases ofbusiness.

00:30:34 Jonathan Woahn

I have to imagine, and this is probably a great segue fortalking about this kind of next point.

00:30:40 Jonathan Woahn

I have to imagine.

00:30:40 Jonathan Woahn

A big part of that has been finding the right people.

00:30:47 Jonathan Woahn

So how you know how Stacy have you as a as a, as a missiondriven leader? I mean you've made reference to this multiple times of likefinding the right people and like when, OK, so they're you know.

00:31:00 Jonathan Woahn

The wrong environment maybe is the the environment whereit's like the employees feeling like they're having to hide the Facebook pages,but the right environment is where it's like you trust your employees and say,hey, if you're doing this, you're being an ambassador for the brand. I knowthat you were committed to like what we're doing and I trust your decision. Solike, how have you in your career gone about finding the right people?

00:31:20 Stacy Igel

You know, it's interesting. I I had an intern who was 12years ago just interviewed me for her podcast, and it was her first job with me12 years ago or her internship. And we stayed in touch all this time. And shesaid to me that.

00:31:38 Stacy Igel

When I was leading that, I gave her responsibility throughanother team member to do a lot more than she ever would have expected as anintern and and she said that some of what she learned there is applied to howshe's leading today.

00:32:00 Stacy Igel

And within her, she's grown her own podcast. And.

00:32:05 Stacy Igel

I I believe that.

00:32:08 Stacy Igel

I was, I learned under some of the greats, right. And EllieTahari and Sandra Rhodes and Donna, Karen and I had these touchable experienceshands on. And I was able to do a lot through what they gave me. And so I thinkleading and trusting your employees.

00:32:28 Stacy Igel

It is really a great feeling to not to feel that you can domore and that doesn't mean that it all gets put out in, you know the businessor gets shipped the next day or whatever you're working on, but it's.

00:32:42 Stacy Igel

That the the feeling that your boss is believing in yougives you more excitement to be there every day and show up. And so it was areally amazing to hear her tell me this recently on this podcast and that'sreally what I've done because in the beginning.

00:33:02 Stacy Igel

It was a small it's always been like a it's a smallbusiness.

00:33:06 Stacy Igel

But you know, not tiny, but like I've had to be able tolearn a lot of the systems and then teach the systems. And so we all played alot of hats and then over time we grew even bigger and had a lot moreemployees. And but it's important for us to be in an environment where we canmultitask. You know, we our all of our teams, we have design, we haveproduction, we have events.

00:33:30 Stacy Igel

We have, you know, our our work and advocacy and but everybodyis aligned in.

00:33:36 Stacy Igel

That whole sphere of what we do, even you know the salespeople and and going out to trade shows like understanding all of what happensin the organization. And so I think it's really the trust is is to me key becausewhen I was at other people's organizations, they trusted me.

00:33:57 Stacy Igel

And and I think that's how I've been able to really grow andthere to me and there's no I in team. So you have to have a great system aroundyou.

00:34:10 Jonathan Woahn

I I started my career off teaching school. I taught middleschool 6th and 7th grade students and your point around trust and and likethis, this this story about the the young woman who started on podcast and likethe trust you gave in her I one of my philosophies as a teacher was this ideathat people generally live up to.

00:34:31 Jonathan Woahn

The level of expectation you set for them and.

00:34:34 Jonathan Woahn

I felt that very strongly with my students, like setting thebar of expectation high and they they would deliver. I mean, they were amazing.They're 13 year old kids and so like that trust is, is a critical component to,like, helping to kind of cultivate that kind of environment.

00:34:41 Stacy Igel

Yeah, yeah.

00:34:50 Stacy Igel

Right, right. And you know, and have being there to answerquestions when you need it and also like having an environment where we wouldwe had when we were in person because we're all most of us are remote now isour meetings would consist of.

00:35:06 Stacy Igel

Really, like we would have weekly meetings that talked aboutwhat's happening in our environment and in the news and in digital media. Andso that everybody on the team, whether you're a designer or whether you'reproduction manager, whether you're on the sales team, you know a senior Vicepresident, whatever your role was that you got to hear every piece of the.

00:35:26 Stacy Igel

Business from different facets. So we talked about designtrends. So it's really cultivating that so that everyone's a part of the of theconversation and and that really helped build that team.

00:35:41 Jonathan Woahn

So Stacy, as you were, I mean, as you built those teams, Imean, what, what is it that you looked for in people that where you knew waslike this person's gonna be a great like it's gonna be a great addition to youknow this organization we're.

00:35:53 Jonathan Woahn

Building what did you look for?

00:35:54 Stacy Igel

Most of them, if they worked in college and like, you know,high school, and they worked in retail and they worked in a hotel or at arestaurant that was important to me that they had work ethic.

00:36:13 Stacy Igel

I never looked for the best designer. I never looked for thebest production manager or the best that I looked for. Someone who I knew.

00:36:23 Stacy Igel

Could handle a fast-paced environment, had worked inmultiple environments as well.

00:36:32 Stacy Igel

Well, and also a lot of people who had nonprofit work or hadbeen passionate about give back. I've saw a lot of of their resumes. So had,you know, multi facet of what exactly they did, but it's always someone who.

00:36:53 Stacy Igel

Has work. Has a strong work ethic, you know, growth mindsetand really a positive attitude and you know.

00:37:02 Stacy Igel

I'm not someone, and again this is my way, but I'm notlooking at someone's resume if they went to Harvard, that's just not what Ineed for my organization. It might have been great, but that's not, you know,so other people might be with it. If you're in finance or this. But so it'sreally about that.

00:37:22 Stacy Igel

The the person how they can relate to others, what they havecontributed to their environment and also like where have they worked that'sbeen different and what do they learn from it because.

00:37:36 Stacy Igel

When you are.

00:37:37 Stacy Igel

In in a sales position, if you're working behind a counter,if you're serving tables, if you're working in a retail store, if you're in aflower shop, you have to work with people and and also a lot of my employeeswere were like going to be teachers and had done a few years at school. Solike, again, like working with students and understanding.

00:38:00 Stacy Igel

You know how people work, and that's I think that leads fora successful environment because.

00:38:06 Stacy Igel

You are you understand people. It's a people organization.At the end of the day.

00:38:12 Jonathan Woahn

Yeah. So you're looking. So it sounds like heavily lookinglike the work ethic play, is it like that's a big tell for you and yourexperience of like there are people who are willing to just kind of put theirshoulder in and just like pitch in and like that's going to help to signify?

00:38:28 Stacy Igel

I have one employee who found us on Twitter.

00:38:31 Stacy Igel

In like 2009, she's been an employee for, I think a decadecame from Missouri. I saw someone I think was from Missouri here and had workedat her school, university. Most of her college career had worked in retail, hadnever had a fashion job.

00:38:51 Stacy Igel

But was persistent, was excited, had had paid her way, youknow, had paid for herself to go to college by working, and has been one of thebest employees I've had.

00:39:07 Jonathan Woahn

Have you had any that have gone the?

00:39:08 Jonathan Woahn

Other way.

00:39:09 Jonathan Woahn

Yes, that you can share like no details but generalscenario.

00:39:14 Stacy Igel

Well, I've I've had. I think I think in the growth stage ofin my in my book embracing the the chaos I talk about partners. ABC&D&Dis Monier. He actually gets named.

00:39:32 Stacy Igel

It's my version of series ABC and D and in the change of.

00:39:40 Stacy Igel

Or in the building of bringing finances in and team changes.And there's sometimes upheaval and and people don't like change and.

00:39:53 Stacy Igel

Some part, you know, partner A might not have been the rightperson for the OR right brand to come to help my brand and that might havechanged the environment of that employee who might have.

00:40:07 Stacy Igel

Like that company because they were confused by, you know,so a lot of it's more in the change of environments and and building thefinancials for the company is when I saw you know some things not being thebest. I have a story in my book about more about bringing on a partner.

00:40:28 Stacy Igel

For the company, and that went really sour because I hadlicensed my company to.

00:40:36 Stacy Igel

This is, I think, yeah, partner A and they the team thatthey brought on.

00:40:44 Stacy Igel

We're just talking badly about me and about that. I didn't wantthe brand and it just all this stuff that, like, she doesn't believe in it. Andlike what this? This is like blood, sweat and tears. It's been nine yearsgrowing this brand and I've finally got a partner and I'm bringing financingso.

00:41:04 Stacy Igel

That I talk about that and how you see this and like youhear this and your it's your company and how do you get through that?

00:41:13 Stacy Igel

Well, obviously partner with went to partner but you knowgive examples of this and and getting through it at a really hard time and andlosing employees that because that was not a great time for business and we seethis happens you know within All in all organizations or they're going to havean IPO.

00:41:35 Stacy Igel

Or you're bringing on series ABC like there are changes, andthen there's times where I love my employees and I had to fire them in apartner change because they weren't needed at the time in our hierarchy of whatwe were doing or we had too many people.

00:41:52 Stacy Igel

And that I was put in a position to fire three people on oneday and that for me is really, really awful. And I know I have lots of friendsin HR who have to do this daily and have to do million, you know, 15 in a day.And that sucks. It's not my.

00:42:13 Stacy Igel

It's not my uh favorite thing, and even with an HR team, Istill had to be the one. You know there with HR and.

00:42:21 Stacy Igel

So, you know, been on all sides of it.

00:42:26 Jonathan Woahn

We're getting close to the Q&A portion, but I I did wantto kind of I think this is a, this is a good segue for this next question, Ijust want to ask is like as you, I mean as you went through these differentpartners as you went through these different transitions like.

00:42:40 Jonathan Woahn

How are you able to maintain? Like how are you able tomaintain like the right?

00:42:47 Jonathan Woahn

Cultural enthusiasm? Maybe that's I'm trying to.

00:42:50 Jonathan Woahn

Think the right word.

00:42:51 Stacy Igel

Yeah, I constantly was.

00:42:51 Jonathan Woahn

For that, yeah.

00:42:56 Stacy Igel

The cheerleader. So for example, in one change over, Ipartnered with scratch. Gigi, I'm always thinking outside the box. I won theIdeas award at.

00:43:04 Stacy Igel

The universe was consent.

00:43:06 Stacy Igel

So I I'm like, OK, let's do this. So I was, I always madesure to keep moving, but I.

00:43:13 Stacy Igel

Partner with the DJ company we we got, we went to a DJ classlike I I made these environments that were fun for my team. Even in chaoticmoments. So that's what I constantly do or did in in turmoil.

00:43:33 Stacy Igel

And I think because I kept moving with the.

00:43:38 Stacy Igel

With that way, we were able to continue to succeed and youknow during most of those times I was doing 10 year Fashion Week shows I was,you know, we were on major national TV segments we were building and.

00:43:57 Stacy Igel

Department stores across the country hundreds and thousandsof specialty stores, and there's a lot of fast pace going on. So there was anexcitement as well to distract from, oh, lot of crap.

00:44:11 Jonathan Woahn

So so you leverage the momentum?

00:44:15 Stacy Igel

Yeah. And that's, I mean, you know, you read my book and youjust, you're like, wow, she kept going, and I did. And and journaling I was,you know, the reason this book is here is because I was writing for 20 years ina journal. And and I would write to myself. You've got this, you know.

00:44:35 Stacy Igel

You you. This is your vision. Don't let anyone take it awayif they don't believe in it. Keep working with those teams and you know there'sa lot of times where you know, why do you have to donate to those causes? Youknow, that's taking away from the piano.

00:44:50 Stacy Igel

And I'm like, no, no, I will never stop doing what I set outto do. And it's you have to really believe in what you're doing to keep movingand and being an entrepreneur is not easy. And being a leader, taking on thoseresponsibilities in a company is not easy.

00:45:09 Stacy Igel

And so you have to understand what comes with it and how to.

00:45:15 Stacy Igel

To take care of yourself as well. It's self-care is soimportant for you to lead.

00:45:20 Jonathan Woahn

Totally. I mean that's that's that's like one of theentrepreneurs primary responsibilities is like their own self emotional mentalhealth well-being because.

00:45:30 Stacy Igel

That's right. But sometimes you don't get.

00:45:31 Stacy Igel

It because you lose sight of yourself as you're building,right?

00:45:36 Jonathan Woahn

Yeah. I mean, were there ever times for for you where youthought?

00:45:43 Jonathan Woahn

I think I'm going to lose this I.

00:45:44 Jonathan Woahn

Can't do this.

00:45:45 Stacy Igel

Oh yeah. Ohh yeah, I wrote a lot of times in a change of apart a series, you know, a partner, A to be I definitely.

00:45:55 Stacy Igel

There, you know, there's times where you think you're goingto lose what you've built and but I was. I talk about protecting your assets.In my book, there's a chapter on it.

00:46:06 Stacy Igel

And about protecting yourself in contracts and your creativevision, I always made sure that I in partnerships I had protected what I ownedso that I could keep moving and taking my company to the next phase. So, butyes, there's so many times that.

00:46:27 Stacy Igel

It was dark and I had a lot of there's 30 people in my bookand everybody who asked me my book answered in one text or one e-mail the day Iasked them which was.

00:46:41 Stacy Igel

A real testament to my collaborations and my connections andthe friendships I've made and colleagues on this journey from the head of Saksand head of Target to Rosario Dawson to a nonprofit organization. And reallythose people around me kept me going, that I was. I could do this, I in reallydark times.

00:47:03 Jonathan Woahn

Was there is there any? And I know I'm meeting under theQ&A session, but I'm seriously, genuinely curious. Like is there a? Isthere any like specific instance that like sticks out in your mind like of ofwhere it was maybe particularly dark or it was kind of hard to.

00:47:18 Jonathan Woahn

See what the next steps were going to be and how did you getthrough it.

00:47:28 Stacy Igel

I think I just knew.

00:47:30 Stacy Igel

In those hard times.

00:47:33 Stacy Igel

I knew that I was either right in what I was doing or I was.I knew that this is it was my. It was. I built this and I know a lot ofentrepreneurs and we look at like I talked to you about some of the greats thatlike books. I've read Steve Jobs, you know, and.

00:47:54 Stacy Igel

Till night and and a lot of us get kicked out of ourbusinesses, Steve Jobs got kicked out and he started Pixar. Phil Knight fromNike got kicked out, came back right so.

00:48:04 Stacy Igel

There are moments where you take on other partners and theymight not want you in the organization anymore. And and I knew that I wassupposed to be there and and I knew that without me they can't continue. Andwith understanding that that is how those dark moments.

00:48:24 Stacy Igel

Really could keep going. So there's many stories.

00:48:28 Stacy Igel

Of you know, I was once in this, not in my book. But there'sone time where a partner wanted to sell the company to another company and Ihad to go meet that part. That other partner and I'm in this room and they'representing me boards of my brand. And I'm like it was like swimming withsharks. You know, the guy with his pills in the back and.

00:48:51 Stacy Igel

I was like, no, this isn't happening because I have theright of first refusal for anyone selling my company. So no, this isn'thappening. And I had they had presentations. They had taken the IP and it waslike ready to be on the you know in the stores and next day.

00:49:08 Jonathan Woahn

Without without your consent or conversation.

00:49:10 Stacy Igel

Doubt my consent or conversation?

00:49:13 Jonathan Woahn

Yeah, I like that. Like kind of makes.

00:49:14 Jonathan Woahn

My stomach drop.

00:49:15 Stacy Igel

Ohh you think I wish I could do all the details in the book,but I give you a lot of tips and takeaways and there's a lot of stories that I haven'ttold you yet, but yeah. So I've been in positions where and I just like I Iknew that one that's wrong.

00:49:35 Stacy Igel

It's not gonna happen. And yes, got some lawyers. We'regonna fight this. And this happens every day in business, so.

00:49:46 Stacy Igel

I just knew that I was right like that. You can't do thingslike this. And so I was able to persevere.

00:49:55 Jonathan Woahn

Thank you, Stacy. All right, we'd love to kind of open thisup to thank you. I appreciate you for sharing and and love to open up for theQ&A. If anybody has questions. Would love to see what.

00:50:08 Jonathan Woahn

See what we have here.

00:50:09 Stacy Igel

You know where you're all from now? Yes. Yeah. Please askaway.

00:50:11

Where you're from.

00:50:14

Right.

00:50:17 Jonathan Woahn

Alright, I got a question here.

00:50:21 Jonathan Woahn

Can you share a time when you felt rejection in yourentrepreneurial journey?

00:50:28 Jonathan Woahn

And how did you handle it?

00:50:30 Stacy Igel

Yeah, there are.

00:50:38 Stacy Igel

It's actually goes back to the honors that we were. I wastalking about it students, and if a student asked me if he won awards, youknow, should he put it on his resume and get that job? There's a bigorganization that celebrates fashion designers. I've never shared thisactually.

00:50:49

Probably not.

00:50:59 Stacy Igel

And I had some great people write recommendations for me. Ithought it was gonna be so important for me, and I wasn't accepted. This islike 2010. And I thought to myself.

00:51:16 Stacy Igel

I was. I was really. I like. I never tried again, but I wasreally like.

00:51:22 Stacy Igel

Bummed out that I wasn't in the fashion crew.

00:51:27 Stacy Igel

But I've never been in the fashion crew. I've always been ina disruptor. I've always changed the landscape. I'm the first to do buy now.Wearing that down the New York Fashion Week runways, I'm the first to work withroadblocks on a partnership for give back. I'm the first to do gaming withBloomingdale's in 2009.

00:51:48 Stacy Igel

So I'm like, why do I need their pat on the back?

00:51:52 Stacy Igel

And I look at also some of these great shows on TV ProjectRunway. And I I'm sad for these designers because you've only seen like one whomakes it. And because again getting $100,000 to fund a business is nothing in.

00:52:11 Stacy Igel

In business and so I just realized that I will make my ownpath. I will create something for students that will make them feel welcome andmy brand is all about helping others and making you know, working with allwalks of life and being inclusive and to me.

00:52:31 Stacy Igel

Not being accepted by this establishment. It's like, youknow, the Oscars or something. It's just like, really, what is that in the endof the day and so many people who were in that are not in business anymore. Butso it didn't help them. It didn't. What I wanted from it was to help me getmore entry into the business.

00:52:52 Stacy Igel

And licensing opportunities and backing and notoriety. Butto me, I'm in the press all the time. I I don't need the notoriety. I needbusiness help and and to grow the business and. And so it was hard to berejected by the.

00:53:11 Stacy Igel

And I've learned that it's OK and we can't all be, you know,number one in other people's eyes. And so it's. Yeah, I never tried again, butI I don't. I don't need them.

00:53:26 Jonathan Woahn

Yeah. And you feel it, but it doesn't mean that you have tolisten, right? It's like, OK, all right, we got another question here.

00:53:30 Stacy Igel

Right, right. Good question.

00:53:36 Jonathan Woahn

Have you ever had an idea stolen from you, and if so?

00:53:42 Stacy Igel

So here you go.

00:53:47 Stacy Igel

In embracing the calm and the chaos, great story in hereabout stolen product in protecting your assets. Chapter. Yes and I.

00:54:06 Stacy Igel

This is a great story. I'll give you some of it becausethere's a few stories in there. This is one of them.

00:54:14 Stacy Igel

There was a there's a famous designer who has a daughter.Don't say their name. Never. I don't shame anyone in my book. That's whythere's partnering. Being seen there and not not names. So.

00:54:27 Stacy Igel

She there were my product was in stores where the daughterwas shopping. She had gotten a product. It's called my ribbon since shirt. Itwas the one of my first shirts that I sold to the stores that bought me in2001. It was all over the press and.

00:54:48 Stacy Igel

I was so excited because the store had called me to tell meshe bought it and then there was a TV show she was on and she was wearing it inthe design room.

00:54:58 Stacy Igel

Of that designers company and I'm like everyone's calling mebeing like your shirt on there and probably maybe a month later I had emailscome to me. Have you seen X designer? They've ripped off your your product.

00:55:18 Stacy Igel

And I was 2425 new new designer on the on the scene.

00:55:25 Stacy Igel

Not a lot of money behind me. I did have a lawyer and themain thing was do we go after this designer who has big pockets or do we?

00:55:43 Stacy Igel

Let it be and.

00:55:46 Stacy Igel

I was told by that lawyer to.

00:55:49 Stacy Igel

Work on continuing the product was famous quote because ofthe press it was in to continue to do what I'm doing because I didn't know ifwe would continue doing season after season, which I did for six more years,that it was too expensive to go after this design without my trade dress whichwe had then got the trade dress.

00:56:10 Stacy Igel

Maybe about a year later that was a one hit wonder for thatdesigner. But again, there are different places as we know, social media, diet,Prada, all these.

00:56:22 Stacy Igel

Dot coms that show what a designer does and then puts theother designer and I never, I never.

00:56:31 Stacy Igel

I never told that story to Shane. I didn't want to shame thedesigner, although I was a designer who got hurt by it, but I continued to sellit, so I still was in business with it and people knew was from.

00:56:43 Stacy Igel

Me, but it happens so much, you know, we're we talk aboutfast fashion that came into the scene in 2010 and just how much is being rippedoff from designers? And it's really it's the worst. And I have a really goodstory about another person in there. But and I did go after them.

00:57:04 Stacy Igel

But you'll have to read the book.

00:57:06 Stacy Igel

Is that good?

00:57:08 Jonathan Woahn

That was good. So if you have like one piece of advice,like, what would it be for somebody if that happened to them? Like if they hadtheir ideas on, like, what's based on your?

00:57:17 Jonathan Woahn

Experience like what?

00:57:17 Jonathan Woahn

Would your piece of.

00:57:18 Stacy Igel

Advice be my piece of advice is if you're starting anythingto protect it.

00:57:23 Stacy Igel

So that is very cheap to do for copyright trademarks. Tradedress is a protection of a product like Diana, Diane von Furstenberg. Wrapdress. I had a special cinch that is like at your breastbone. So it's atechnique. It's not a patent.

00:57:43 Stacy Igel

But I would invest in the protection of your name, yourlogo, your concept as much as you can, and then knowing that.

00:57:55 Stacy Igel

Even if you have not spent so much money upfront, but thatyou'll be getting it and sold in places or developed or shown that you havethat protection now for yourself, if people come after you, I'm a big believerin, you know, spending on the protection.

00:58:17 Stacy Igel

It's up to you if you want to social shame someone. Everyonehas a different opinion on it.

00:58:24 Jonathan Woahn

Stacy, thank you so much for sharing your story and yourexperiences with us. This has been a ton of fun. I think we're kind of at theend here. I want to, you know, it's been great hearing about, you know, yourinspiration and your story with your mom hearing about your experiences ofperseverance and and like, the the way that the mission that you have continuedto push on has helped to.

00:58:44 Jonathan Woahn

Kind of push through the.

00:58:45 Jonathan Woahn

Our times, I mean it's been, it's been great, reallyappreciate you joining us.

00:58:49 Stacy Igel

Today so much, I've had a great time and it's so nice to seepeople from all over. So thank you for being here and spending your afternoonwith us.

00:58:57 Jonathan Woahn

I would love to kind of ask everyone you know, just if youhave like one or two words of feedback and all the participants like you know.

00:59:07 Jonathan Woahn

How would you describe today's session? It's helpful for usas far as like the book club team and like, you know, helping us to know, youknow, how was this helpful? Was it informative? You know, what can we? It justhelps us give us the feedback to know what we can.

00:59:19 Jonathan Woahn

Do better and Stacy.

00:59:22 Jonathan Woahn

While we were waiting for those responses to come in, I havetwo questions and you do not need to elaborate.

00:59:27 Jonathan Woahn

Touch on these they're just very straightforward. What book?

00:59:33 Jonathan Woahn

Because, I mean, you know, we're going to have something tobe about books here. I mean, this is our world. What book are you reading nowbesides your own?

00:59:40 Stacy Igel

OK, I was going to say mine over and over again. Audio overand over again. I have a lot of books that I have been buying from authorfriends.

00:59:50 Stacy Igel

So I I finished. We are not like them by Christine Pride andJoe Piazza. It's a really good book. They just came out with their second bookthat I have to get. I did a Instagram live with them. I read bookends by ZippyOwens. I'm I'm doing a retreat.

01:00:07 Stacy Igel

Her I have here on on.

01:00:11 Stacy Igel

3 fannon, Jefferies. The songs love of web.

01:00:16 Stacy Igel

I have not read that it's like a 600 page book and it's onmy To Do List. I just was in a I had a book launch and.

01:00:26 Stacy Igel

I met Glenn Stern. His book is called Integrity and so Ihave his book, so I love books that are you generally read books about peoplebuilding things like my Steve Jobs and my full night book and.

01:00:43 Stacy Igel

And the owner of.

01:00:44 Stacy Igel

Plans. And that's why I wrote my books because there wasn'ta lot of women in business to share their stories. And I thought this wouldhelp a lot of women and men, entrepreneurs and and execs and young children andeverybody. So yeah, I have a lot. I also have reading.

01:00:57 Jonathan Woahn

I don't know.

01:01:03 Stacy Igel

Out by one of my editors, Alyssa Hardy, which is about thecrazy world of fast fashion.

01:01:12 Stacy Igel

And I have a lot more, but those are those are the onesright now my legs are really. I mean I like to read a lot more. I I love. Iloved reading while growing my business and like especially these memoirs andand biographies. But I now I'm really excited about fiction too, which I wasn'treading a lot of.

01:01:17 Jonathan Woahn

To read, yeah.

01:01:33 Jonathan Woahn

Awesome. All right. Well, thank you everyone. This is greatand that's it.

01:01:37 Stacy Igel

What was the second question? Ohh the second question.

01:01:41 Jonathan Woahn

What is your what? What has been your most influential bookthat you've read?

01:01:57 Stacy Igel

I think Reese well.

01:02:02 Stacy Igel

I would say.

01:02:03 Stacy Igel

Two right now, I I really love. We are not like them.

01:02:09 Stacy Igel

I think it's an important read and for me, I loved readingabout Phil Knight and how he built Nike.

01:02:20 Stacy Igel

He pushed me to can in a time where I was like ohh I need todo more. I would like him, you know, in raising capital, he raised raises. Heraised a lot more per month than I did. But he also made me realize.

01:02:42 Stacy Igel

You can be great, but you don't have to be the biggest.He's, you know, he's an icon and for me it was important to be around for myfamily and build something and give back. But being on the ground floor,opening stores around the country.

01:03:02 Stacy Igel

It takes a toll on you and I realize as much as I wish Icould be doing that every day. I do a lot of that with my licensing globallyand going to stores and opening and that are in my licensing deal.

01:03:16 Stacy Igel

But it would take a very big toll on a woman in business whowants a family. So it gave me a perspective of.

01:03:26 Stacy Igel

Why? I wrote my book for you guys so, but he's fascinating.

01:03:32 Jonathan Woahn

Alright, thank you. That's it. That's it from book club.Thank you so much.

01:03:37 Stacy Igel

Thank you. Thank you guys for being here.

01:03:41 Jonathan Woahn

Appreciate it.

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