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Working Backwards

Two former Amazon executives give insight into their frameworks and discuss real world examples to help adopt and execute on growth strategy.

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Colin Bryar

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Colin Bryar

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Bill Carr

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<club-desc-paragraph>Since the 1990s, shoppers around the world have wondered about the secrets of one of the biggest cultural and economic influencers in the world, Amazon. Working Backwards is an in-depth look at what really happens at Amazon from long-time executives Bill Carr and Colin Bryar, and they take things a step further on BookClub by sharing stories you can’t find anywhere else. Whether you’ve long been an Amazon shopper or are dying to know the company’s secrets, Working Backwards will give you the insight you’ve always wanted.<club-desc-paragraph>

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<club-landing-h3>Background<club-landing-h3>

<club-landing-paragraph>Colin Bryar and Bill Carr give us an overview of their prolific careers at Amazon, which granted them incredible access and insight for their book.<club-landing-paragraph>

<club-landing-h3>Being Amazonian<club-landing-h3>

<club-landing-paragraph>Colin and Bill detail the basic tenets of being Amazonian, or how employees at Amazon view themselves and their corporate value system.<club-landing-paragraph>

<club-landing-h3>The Invention Machine<club-landing-h3>

<club-landing-paragraph>Colin and Bill explain how Amazon launches new ideas and products through the invention machine and how corporate employs a “narrative” document over Powerpoint in top-level meetings.<club-landing-paragraph>

<club-landing-h3>Being Amazonian Beyond Amazon<club-landing-h3>

<club-landing-paragraph>Colin and Bill go into depth about how they translate the core values they developed at Amazon to other early-stage companies and individuals.<club-landing-paragraph>

<club-landing-h3>The Writing Process<club-landing-h3>

<club-landing-paragraph>Colin and Bill discuss how they employed the ‘writing backward’ process to complete their novel.<club-landing-paragraph>

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