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The Creative Curve

What if creativity is a skill to be learned? A creative coach breaks down how to think out of the box.

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Allen Gannett

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Guided by the authors,

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<club-desc-paragraph>People have always been told that creativity is the province of genius. And if we are not that genius, we might as well pack it in and give up! Big data entrepreneur Allen Gannet overturns the mythology around creative genius, and reveals the mechanics behind the “creative curve” - the science and secrets behind achieving breakout success. Hear directly from Allen as he gives more in-depth insight into his research, the science behind it and what it takes to become the creative genius you’ve always wanted to be.<club-desc-paragraph>

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<club-landing-h3>Background<club-landing-h3>

<club-landing-paragraph>Gannett talks about his career helping the world’s most prominent brands find patterns in their data and the big question at the heart of The Creative Curve.<club-landing-paragraph>

<club-landing-h3>Overturning the Myth of Creativity<club-landing-h3>

<club-landing-paragraph>Gannett explains why humans are drawn to the PR-spin version of creativity and why the inspiration model is inherently flawed.<club-landing-paragraph>

<club-landing-h3>Four Laws of the Creative Curve<club-landing-h3>

<club-landing-paragraph>Gannett talks about the power of pattern recognition in creative work. He talks about the concepts of “prototypes” and “exemplars” and explains why it’s essential to spend time with people who are more experienced than you.<club-landing-paragraph>

<club-landing-h3>The Big Picture<club-landing-h3>

<club-landing-paragraph>Gannett debunks the myth that creative industries are more progressive than others. He offers suggestions for staying competitive in the workplace of the future and posits that creativity is a great economic skill.<club-landing-paragraph>

<club-landing-h3>The Writing Process<club-landing-h3>

<club-landing-paragraph>Gannet talks about his life-long fascination with patterns and figuring out how things work. He also covers the early inspiration for The Creative Curve and the best (and hardest) parts of writing the book.<club-landing-paragraph>

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