<club-desc-paragraph>It’s competitive out there, whether you’re selling a product or buying one, and you want to make sure you’re standing out among the ever-growing crowd, right? That’s why it matters how you talk about your company, your product, and yourself.<club-desc-paragraph>
<club-desc-paragraph>After a decade of research on sales and how clients see consultants and sales professionals, Dale Merrill and Jennifer Colosimo, along with their colleagues Scott Savage and Randy Illig, have put together a 6 skill strategy designed to help you stand out and sell more. Join Dale, Jennifer, and FranklinCovey host Scott J. Miller as they cover the 6 skills, what it takes to be memorable, and why being strikingly different won’t just increase your sales, it will change how you handle your whole life.<club-desc-paragraph>
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Strikingly Different Selling
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<club-landing-h3>The Six Vital Skills<club-landing-h3>
<club-landing-paragraph>Scott introduces Dale Merrill and Jennifer Colosimo, and together they review the Six Vital Skills and the research conducted in order to write the book.<club-landing-paragraph>
<club-landing-h3>Conceptualizing the Six Vital Skills<club-landing-h3>
<club-landing-paragraph>Dale walks Scott through “flash backs” and “flash forwards,” and Jennifer talks about how the Six Vital Skills could have changed her career (and her team).<club-landing-paragraph>
<club-landing-h3>How to Be Relevant, Distinct, and Memorable<club-landing-h3>
<club-landing-paragraph>Dale covers why RDM (Relevant, Distinct, Memorable) is so important to sales, and Jennifer, Dale, and Scott discuss how sales has changed in the last few years.<club-landing-paragraph>
<club-landing-h3>Selling Through the Lens of RDM<club-landing-h3>
<club-landing-paragraph>Jennifer shares an example of a sales conversation that was strikingly different, and Dale discusses how and why research plays such a key role in sales. They wrap their conversation by discussing how relevant these skills are whether or not you’re in sales.<club-landing-paragraph>
<club-landing-h3>Closing Thoughts<club-landing-h3>
<club-landing-paragraph>Scott reviews his takeaways from the conversation, including the importance of memorable moments, speaking with clarity and conviction, and how we’re all in sales, no matter our title or job description.<club-landing-paragraph>